Thursday, 4 February 2016

Photos: 100 years of British Vogue

 
In 1916, the British edition of Vogue was brought into the world by Cond√© Montrose Nast — an Anglophile American and the eponymous founder of the now world-famous publishing house. The publication of a British edition of Vogue was, however, met with a certain reluctance by American Vogue, which, in the hope of bolstering its income by attracting advertising from British companies, had been distributed in affluent boroughs of London since 1912.

100 years later, it's still one of the most popular magazines in the world. Vogue is a mass market magazine and it can never be as far out as more trendy rivals.